Ding's becoming Prelude

Today, we’re announcing our rebrand from Ding to Prelude.

When we launched Ding, we were hyper-focused on phone verification. Tens of millions of successful verifications later, we have a better sense of how we best serve our customers and our market. Prelude isn’t just a new name, it’s a commitment to building mobile-first onboarding developers and teams love.

As we’ve worked to evolve the verification space, we realised that the future of mobile onboarding won’t necessarily make a “ding” sound and our vision expanded into additional mobile-first onboarding services. Think: KYC, session management, contextualised fraud prevention, zero SMS phone verification, and more. Onboarding conversion (and down-funnel retention) is the first thing and the hardest thing to master for building growth–and that’s the problem we want to solve for our customers. That and making sure their new users are real people and not fraud.

We want to help you perfect the prelude of your product.

As we hinted at earlier, we’re continuing to build out API services to help you verify, onboard, and trust new users as they enter your mobile app. This is our core product and you can count on us to help you verify new users and send OTP codes with the most reliable SMS and multichannel verification.

It’s our goal and mission to more effectively stop fraud while offering industry-leading support and a more transparent platform. We’re built for developers at modern tech companies that need to move faster than they can with big company alternatives–and we’re cheaper as you grow and scale. We’re trusted by more than 40 companies like BeReal, Feels, Bitstack, Locket, and more.

Here’s to the beginning of something better. Here’s to Prelude.

To stay up-to-date on product releases and mobile-first industry news, we’re building out our blog (follow along here) & sending regular product updates.

How does this impact me?

As a current customer, you’ll notice that our branding will be updated from Ding to Prelude. This means that our domain will change from ding.live to prelude.so. You’ll also start receiving emails from hello@prelude.so. Make sure to pull us into your primary inbox for updates on your traffic and other core product updates.

You’ll also notice that our dashboard and related marketing materials will come from Prelude.

Our social handles have also been updated to @UsePrelude and Prelude on LinkedIn. You can still hear from Matias at @berny_matias. He’s keeping his name. And still sharing info on the industry semi-regularly. ;)

Other than this, there’s nothing you need to do. The API endpoints will be maintained for the foreseeable future to ensure a smooth transition for all of our current customers. Of course, as we’re a growing company, and the more customers we have the cheaper your rates, with more business comes more savings since we can negotiate with greater volume while selling the SMS at cost; it’s a flywheel in which we pass the savings back to our customers. So, we’d love a mention to other founders in the mobile-first space.